Shot in three cities over three days, the adidas FREAK campaign brought together eight of adidas’ most formidable athletes for a compelling, creatively driven collaboration. Spanning the adidas football social media channels, dot com banners, and in-store displays, the FREAK content exceeded expectations, driving traffic, and making a powerful statement about the future of the brand.
Created from up-cycled ocean-bound plastic, the adidas NHL All-star jersey provided Linden with a unique opportunity to promote an innovative product in an inventive way. Shot beneath the waves of the Pacific Ocean, the submerged NHL jerseys made adidas the most talked about brand.
Widely known for their variety of cheeses and ice creams, in 2020 farmer-owned Tillamook rolled out their first Cream Cheese spread. Made with simple, fresh ingredients, the campaign was promoted with colorful teases, fun reminders, and engaging announcement content.
The breaking barriers project stands as an ongoing showcase of the best and brightest stars in women’s athletics, highlighting the ways in which women are changing the conversation. In shooting their stories it was important to emphasize the power, grace, and raw emotion inherent to each woman’s unique background.
As one of the most successful and respected car companies in America, Toyota is a brand built on the relationship with its customers. By challenging what those customers come to expect from a traditional car advertisement, a more cinematic and emotionally driven story was crafted for the Toyota 4runner. It was in this way the SUV drifts from the center of focus, allowing for greater emphasis to be placed on the human story.
Tasked with creating hype and conversation around two new cleat franchises, Linden Collective executed deliverables unique to two new adidas cleats. Brand association with MLB athletes increased, and focus was placed on how the different cleats affected each player’s game. Whether it was the lightness and speed of Adizero, or the strength and power of the Icon, both were unveiled with meaningful, authentic creative.
Realized through a lens of lo-fi textures, and analog screen tearing, adidas Glitch rolled out as a multi-phase release, with uniforms, cleats, and helmets as the centerpieces of an artistically driven campaign. The project culminated in a six day, high-energy capture of the All-American football game, requiring lightning-fast turnarounds.
Tasked with the unveiling of Project Harden and the release of the Vol.1 shoe, a creative direction was crafted to capture the energy and intensity of Harden’s game. Distorted, digital, and authentic to adidas, the final product’s style was as game changing as the Beard himself.
