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NHL Allstar

the NHL ALL STAR JERSEYS WERE
CREATED FROM UP-CYCLED
OCEAN BOUND PLASTIC.

Tasked with creating
unique content for
all 31 teams, naturally
We went under the pacific ocean.

BEYOND THE HORIZON
LIES A VAST BLUE WORLD.
IT’S TIME TO PROTECT IT.

32 Unique toolkits
2 athlete shoots
underwater shoot
100+ motion assets

300% Increase over
last years sales

815.3 MM impressions

90+ pieces of earned national media
16+ earned national broadcasts

IF THE OCEANS DIE, WE DIE.