the NHL ALL STAR JERSEYS WERE
CREATED FROM UP-CYCLED
OCEAN BOUND PLASTIC.
Tasked with creating
unique content for
all 31 teams, naturally
We went under the pacific ocean.
BEYOND THE HORIZON
LIES A VAST BLUE WORLD.
IT’S TIME TO PROTECT IT.
32 Unique toolkits
2 athlete shoots
underwater shoot
100+ motion assets
300% Increase over
last years sales
90+ pieces of earned national media
16+ earned national broadcasts
IF THE OCEANS DIE, WE DIE.